Lexington
Communications
June 2024
Whitestone Insight interviewed 2,000 UK adults online between 12th-13th June 2024 on readership of party manifestoes. Download the full results here.
Data were weighted to be representative of all UK adults. Whitestone Insight is a member of the British Polling Council and abides by its rules.
Survey Highlights
An overwhelming majority of the public (87%) have never read either a political manifesto or Liz Truss’s latest book ‘Ten Years to Save the West’
Only one in ten (11%) of the population have ever read a political manifesto
There is a clear gender divide between those who choose to read manifestos and those who do not, with 14% of men having read one and only nine percent of women having done so, a difference of five points
Only one percent of the public have read Liz Truss’s book ‘Ten Years to Save the West’. It is worth noting that trnslates to 17 people in a sample of 2,000
Men are twice as likely to have read Liz Truss’s latest book than women, with 12 of the 17 being men, and the remaining five being women
Green Party voters are by far the most likely to have read a political manifesto, with one in four (26%) having done so
Labour voters are more likely to have read a manifesto than Conservative voters, with 14% of Labour voters having read one compared to only five percent of Conservatives
Younger voters are more politically versed than their older counterparts, with 12% of 18–24-year-olds having read a manifesto, compared to five percent of those over 65